Writing blogs can be time consuming, and far more complicated than just putting pen to paper. Still, they’re essential to your business strategy so can you outsource blog writing?
Absolutely!
When you outsource blog writing, there are many many benefits. The main is saving money and time by using a service that specializes in article writing, documentation and SEO, instead of spending your valuable time writing, and understanding how SEO works.
SEO (Search Engine Optimisation) will help your website generate traffic, move higher on Googles search results and build authority within your industry. Furthermore, well-educated, diverse bloggers can write about different topics or styles, thus expanding your target market.
Useful blogs that show tutorials on how to use your products, or lengthy product descriptions all drive traffic to not only your website but can encourage readers to try your products and services themself.
How do you find someone to outsource your blog writing?
There are some larger agencies who specialize in this area, which a simple google will find, however, you can also use these diverse sources if you are looking to also give back to the community:
You can also advertise the job in your local business groups for recommendations.
But wait. There’s more.
To help your voice be added to the blog itself, you should always give your writers a brief to work from, either on a case by case basis, or in general.
This includes:
If you want to look into this further, please don’t hesitate to reach out.
When you outsource blog writing, there are many many benefits. The main is saving money and time by using a service that specializes in article writing, documentation and SEO, instead of spending your valuable time writing, and understanding how SEO works.
SEO (Search Engine Optimisation) will help your website generate traffic, move higher on Googles search results and build authority within your industry. Furthermore, well-educated, diverse bloggers can write about different topics or styles, thus expanding your target market.
Useful blogs that show tutorials on how to use your products, or lengthy product descriptions all drive traffic to not only your website but can encourage readers to try your products and services themself.
How do you find someone to outsource your blog writing?
There are some larger agencies who specialize in this area, which a simple google will find, however, you can also use these diverse sources if you are looking to also give back to the community:
You can also advertise the job in your local business groups for recommendations.
But wait. There’s more.
To help your voice be added to the blog itself, you should always give your writers a brief to work from, either on a case by case basis, or in general.
This includes:
- Blog length (is it 300 words or longer?)
- Blog topic (and any other bits of info you want)
- Blog image
- Blog style (word choices and other literary devices)
- Blog goals (is it entertaining, or do you want it to expand your business? What kind of target market should it reach out to?)
- SEO keywords you would like them to include. A good blog writer can access tools that help them define which keywords will work best for your business.
If you want to look into this further, please don’t hesitate to reach out.
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