Customer Relationship Management Software
Think of it as a library and each book is designated for each customer or client.
This book contains information specific to your clients habits, purchases, demographics and interactions with your business.
Every phone call, email, purchase can be recalled easily to help track sales and if you are looking to find customers who live in a certain location or meet a certain criteria, you can easily bring this information to the forefront.
Analyze this information to help narrow down your target market or create campaigns based on a specific criteria.
Automate responses when your customers interact with your website therefore creating a stronger sales funnel.
There are a wide range of CRM software available and it will depend on the size of your business, specific needs and future goals as to which one will suit you best.
A cloud based solution is a more cost effective solution where the user pays on a subscription basis. The downside to this is that you are more vulnerable to security issues as you have no physical control over the storage of the data, maintenance and security systems.
On-site systems are available however they tend to be higher in cost and the onus is on the business to maintain the software, updates, security and administration. These types of programs are available by purchasing the licence upfront with no on-going costs.
Prices range start at $0 - $199 USD per month and will increase depending on your level of need.
Popular CRM's are Zoho, Insightly, Sales Force and Infusion Soft.